Code, Clothes and Caffeine...that's the vibe.

I’ve always been a builder at heart—of systems, stories, and brands with soul. When I was younger, I knew I wanted to create. While my career began in IT, my heart was always set on fashion.

For the first 7–8 years of my career, I ran Jewels Infosystems a full-fledged tech business—offering ERP software, digital solutions, and custom web applications, especially for the gems and jewellery industry. That phase shaped my foundation in operations, team building, and scalable systems.

But somewhere between code and client calls (and a lot of caffeine), fashion started calling.

That’s when I started building JOVI India alongside my tech business—a homegrown label rooted in craft, comfort, and creativity. Over the past 7+ years, JOVI has evolved into a thriving export house, wholesale partner, and D2C brand, proudly showcasing our collections in Australia, Japan, UAE, Singapore, and beyond.
My background in tech has helped me streamline processes, run lean systems, and embrace digital in a very real way. And my love for fashion keeps me hands-on with fabrics, silhouettes, and storytelling.

Today, with 17+ years of experience across tech and fashion, I work at the intersection of design thinking and digital strategy—where fabrics meet frameworks, and storytelling meets systems. From crafting collections to leading teams and scaling systems, I focus on meaningful growth—building brands with heart, style, and long-term impact.

If you’re building something in fashion, tech, or somewhere in between—let’s talk. (Preferably over coffee.) I’m all up for collaborations that blend heart, hustle, and smart thinking.